In New York City, summer doesn’t officially start until we hear the sweet calliope music pumping from the scratchy speakers of a Mister Softee ice cream truck. Kids bounce out of brownstones and off of playgrounds to grab a chocolate-vanilla twist.

But upstate, they’re looking at a whole new paradigm. The Veggie Mobile is bringing locally grown, healthy and AFFORDABLE produce to the people of Albany. Run by Capital District Community Gardens, the Veggie Mobile looks to serve folks not served by full-service grocers. The results look promising:

When compared to New York Supermarket — a small grocery in the poor Arbor Hill neighborhood of Albany — the Veggie Mobile offered dramatic savings, more selection and fresher options. Bananas sold for $0.99 a pound at the supermarket, but went for $0.59 a pound from the Veggie Mobile. Iceberg lettuce was $1 each at the mobile grocery, and $1.99 at the New York Supermarket. Cucumbers sold for $0.89 each at the neighborhood market, but were 3 for $1 from the Veggie Mobile.

The difference means that poor families cannot only afford and access fresh produce, but can buy more than if they relied on the neighborhood options.

Instead of going to a big chain grocery store each week, where volume sales and competition mean lower prices, families in urban food deserts and rural communities tend to rely on gas station convenience stores, or corner stores where milk, bread and other staples cost more.

For more ideas on how to put an end to food deserts and increase access to healthy foods, check out the PolicyLink Center for Health and Place.

Tags: food deserts, healthy eating, healthy food access, mister softee, new york, veggie mobile

This entry was posted on Tuesday, July 8th, 2008 at 11:27 am and is filed under center for health and place. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.