Organizers of the World: Click, Customize, and Connect

September 15th, 2008 by Glenda Johnson
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In the last week or so, we’ve heard a lot about community organizing – with many poignant comments ranging from the role of community organizers historically to the connection between “the difficult work done by community organizers and the pragmatic work of coalition-building done by elected officials.”  I’d like to add a digital perspective to the conversation. Organizing on the web is shaping the American political environment: influencing how people advocate for issues, support political candidates and engage their neighbors – near and far – in the political and policymaking process.

People everywhere, armed with laptops, cellphones, iPhones, Blackberrys and the like, are augmenting the efforts of organizers on the ground, broadening the dissemination of information, and pushing for policy change in really profound and impactful ways.

Care2.com is just one of many sites where online organizing is all abuzz. There’s an activist toolkit - join/start a group, start a petition, write a blog (nice) - to promote your cause; create a poll to gauge what issues people are most concerned about; or browse food & recipes, health & wellness, and healthy home (organizers are just ordinary folks who want to do good and live healthy, afterall).

This site is just one example. What are some other examples of everyday people using the power of technology for social change?

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2 Responses to “Organizers of the World: Click, Customize, and Connect”

  1. Ami Watkin Says:

    The obvious example of technology being used to connect people and issues is Facebook. While Facebook may not have a direct impact on policy or directly lead to major fundraising, it is certainly a useful tool for disseminating information around an issue. I know that I have learned of new organizations and causes just from invites I have received from my friends asking me to join a specific cause. While this doesn’t mean that I immediately donate to a cause or write to my congresspeople, I do perk up my ears and pay more attention to news around issues that are new to me.

    http://www.makewavesnotnoise.com

  2. Glenda Johnson Says:

    Facebook is a perfect example of a tool used for discussion and building public will. I don’t know of examples where orgs are using Facebook as an individual fundraising mechanism, but I’m interested to find out. Will do some research and report back.

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